Revolving around social and managerial process, marketing is a field of study by which individuals and firms receive what they need and want through producing and exchanging value with other parties. Marketing is an essential function of business which straightforwardly deals with customers. The main task of the marketing division of any organization is to focus on establishing new markets while preserving the satisfaction of old customers.
As a business process, marketing was acknowledged in early 20th century and since then, it has played a vital role in growth of any organization. Before the evolution of marketing, goods and services were traded without any proper knowledge about customer requirements. After the introduction of the concept of marketing, the old view changed surprisingly as organizations came forward to customers and realizing what they want and made products which suited them most. Well, this is how marketing was born.
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